“For me, one of the best lead generating tools has been to reward my referrals with a handwritten note and gift card. That’s why Coldwell Banker agent Heidi Sutter’s system of rewarding referral sources helps keep a steady stream of referrals in her inbox: Heidi Sutter, Sutter-Smith Group, Coldwell BankerĮven if they already love you, everyone loves getting presents, even small ones. Reward Your Referral Sources With a Handwritten Note & Gift Card “Given that the market is adjusting pretty much everywhere, we’re having some clients who are sending out kindhearted and well-reasoned letters to absentee owners in communities and areas where appreciation has been favorable and where it looks like selling now may be the best play in the foreseeable future.”ģ5. Direct mail has more to do with organizing a vetted and scrubbed list of ideal recipients and then delivering a calibrated letter-or a few letters in a row-that are designed to get the recipients to take action within a relatively short time frame. “To the contrary, it’s more about creating top-of-mind awareness and branding. Most of the time in real estate, we call drip mail ‘direct mail.’ For instance, sending postcards twice a month to a geographic farm isn’t direct mail-despite calling it that-because it usually isn’t angling for a ‘direct response.’
There’s a difference between direct mail and drip mail. Jason Pantana, Tom Ferry Master Coach, Speaker She bought lists of homeowners’ cell numbers, then, after cross-checking with the DNC, used a clever new app called Slydial Broadcast to leave them all voicemails advertising her next open house automatically. Working with real estate coach Tom Ferry, Tampa Bay Realtor Christina Griffin came up with an ingenious strategy to reach homeowners in her farm area. With a little creativity, you can beat the competition to the chase before they get their flyers printed. The only problem is that some neighborhoods are already blanketed with door hangers, flyers, and postcards from your competition.
If you want to become the real estate agent in a neighborhood, you’re going to have to get in front of the neighbors as often as possible. Use Slydial Broadcast to Circle Prospect Just Sold & Open HousesĬhristina Griffin, Tampa Bay Realtor & Team LeaderĬircle prospecting is one of the best ways to stake out your claim in your farm area.